Box Office


Being one of the many who turned-out for the block screening of Transformers 2 at SM Naga for the longest time I get to experience [again] people queuing for a movie.  Isn’t it a good news?  Movie junkies are back!  I just hope it’s not your splash in the pan scenario because if this is going to be a trend it will be good … resurrecting a dead business.

The box office though was bit costly at P110.00, but for an addict I would say not bad if you have a Dolby Digital sound, fresh ambiance, superior lighting, and a decent service.  Cinema 2 was almost SRO just like the old movie days and who says we’re having recession.  Most young crowd came in with popcorn, latte, chips, and girls.  I guess everyone waited for this [movie] sequel; but last night I was more interested with people’s response on simultaneous worldwide screening.  The international success of Angels and Demons and Terminator: Salvation should trigger film makers to often do these to gain some ground against syndicates in Asia where piracy has become defiant.

Walking home I spotted Bichara’s billboard along Panganiban Drive and I was astounded as they were also showing the same film.  Think about it, they probably struggling.  It’s a tough business for their three remaining cinemas  [from six years ago] now fighting a Goliath like SM.  The survival instict should be alive and they must come up with a plan in making Emily Theater as city’s art cinema not only for its glorious past but it certainly is the best site for indie cinema cum art gallery cum coffee shop where Cam. Sur literati and avant garde thinkers could hang-out, held symposia being Naga as an academic city as suggested by my friend, Auggie.  We’re here … just waiting to line up.

P.S. I have to go back for a rerun with my wife, son, and yaya on weekend and another P 440.00 pocket juice.

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1 comment
  1. auggie said:

    That’s right. Dai pwedeng makisabayan an Bichara sa SM Goliath. Para silang nagtampo sa bigas. They have to re-invent themselves, guerilla tactics style para mag-survive. The place is excellent and strategic. Diit sanang IMAGINATION

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